As a group, please share your decision on whether Haigis Hoopla should partner with Minuteman Marketing. Provide support and discuss your decision from a sponsorship perspective.
If I was part of the Haigis Hoopla crew, I wouldn't partner with Minuteman Marketing. The system that they have set up requires sponsorhip partners to provide 3 things to the event: spectators, cash sponsorships, and in-kind sponsorships. Minuteman Marketing was open with the fact that they would be unable to provide little to no cash sponsorships. This alone tells me that this is an incompatible match. This type of event is not one that Minuteman Marketing should be targeting; events that are small in scale and require assistance marketing would be a much better fit. For Haigis, this doesn't work either. They charge every partner $2,500 to be a part of the program, and it doesn't make sense to change that for what will most likely be a marginal sponsor that has the admitted risk of potentially drawing people away from the tournament.
We believe that Haigis Hoopla crew should not partner with Minutemen Marketing. The reasons we say this is because one of Mike Perez's main goals was to exceed the usual $5,000 donation to the scholarship fund. Minutemen Marketing would not provide any money to meet that goal. Also, Minutemen Marketing doesn't guarantee Haigis any extra money value. Also, the GMC even could distract people from the actual even that is taking place and that had become such a hit. Even though they would have some good resources to offer to Haigis, in the end its not enough for the risks involved.
I would not partner with Minutemen Marketing. I agree with Cameron. The only thing that Minutemen Marketing would provide would be the GMC promotion which in fact could draw spectators away from the tournament and make it more about the promotion then the actual basketball. This sponsor would not be bringing the same thing to the table as the other sponsors and they would be paying less for a smaller contribution. Tyler Harrison Jordan Matthews
Ryan and Lance Options are: 1.Keeping the Haigis Hoopla independent from Minutemen Marketing. 2. Accept the "AS IS" form of agreement allowing Minutemen Marketing a discount on sponsorship. 3.Stay the same as previous year's hoping for a rebound in sponsorship revenue. 4. A one year trial using the Marketing firm and see if things improve and meet standards. We think that they should try a one year agreement with Minutemen Marketing and see if it has a positive impact and there changes help increase Haigis Hoopla's sponsorships.
We feel that they should not partner with Minutemen Marketing because their profits would not be as big because of the high spending on hiring. Also, there is no actual value of the amount that Minutemen Marketing could bring. It is stated in the article that there are an eaual amount of downsides as positives when partnering with them. One of them being that they would need Minutemen Marketing to commit some of their risources to help Haigis. However, this is a problem because Minutmen Marketing only had $2,500 to spend on all of their marketing. Lastly partnering could hurt their position in the local marketplace.
We think Haigis should not parnter with Minutemen Marketing...yet. Because we the Hoopla's have already done the majority of the work for the event, it would be difficult to modify the event so close to the date. The benefits that Haigis Hooplas would receive are not enough...they are looking for cash donations, and Minutemen Marketing cannot provide much of a donation. Although we think there would be benefits to partnering with increased attendance...We feel it would be best to partner for the following year. This option would allow Minutemen Marketing to raise money to be donated to Haigis Hooplas event. Waiting to partner until the following year would benefit both groups in the long run.
Roxy and Kelsie say NO! It is too big of a risk for Haigis to take being as how they are under pressure already financially. Without the guarantee from Minuteman Marketing of its value to the tournament, it just isn't worth it. Like they said in the article there is a risk that the event could become all about Minuteman rather than the basketball tournament that they worked on for four years to make it what it is today. To change their requirements could hurt future possible sponsorships if they found out. Everyone would want that treatment.
I think that the Haigas group should definitely partner with Minutemen Marketing. Although, they cannot offer the necessary funding of $2,500, the benefits and attractions they will bring to the event will most likely outweigh the $2,500. The possible truck giveaway along with other shooting contests will attract more participants which in turn may bring in more money than usual sponsors pay to begin with. I think the event will be advertised more successfully and also a change in an event may be a positive and could bring in a new group of participants.
We think that the Haigis Hoopla shouldn't allow Minutemen Marketing to partner this year, but instead join early next year and help out with the planning and getting donations and sponsors, etc. Reasoning behind this is because Minutemen Marketing is unable to provide a cash contribution for the sponsorship opportunity but one of their goals is to increase spectatorship and Minutemen Marketing will help increase that. This is why we suggest not counting them out completely but instead give them a year to maybe come up with a cash sponsorship, which Haigis Hoopla needs most.
We agree with Tyler and Jordan. We basically said the same thing in our argument and that is why we believe wouldn't partner with Minutemen Marketing. The positives don't outweigh the potential negatives.
We believe that having Minuteman Marketing as a sponsor would not be very beneficial for the Haigis Hoopla group. We think this because Minuteman is not offering any tangible items. They are not giving cash or items that the Hoopla group can actually count as a contribution. What they are giving is completely unknown. They do not know if having them as a partner will help their event, or taint an already great event. Also, it appears that the two partners target markets are not the same. We think that they would not be bringing in the same type of people for their event and it is more possible that Minuteman would be mooching off of Haigis' customers more than Haigis would take from Minuteman.
I firmly disagree with wootthedragonninja's post. This is a great opportunity. Just because Minuteman Marketing doesn't have the money now doesn't mean that they can't make a deal. If Haigis Hoops wanted, they could give Minuteman Marketing a bye on the $2,500 and make it work, with the agreement that Minuteman Marketing become a bigger part of the program in future years, and require them to pay the money every year hereafter. This way, both sides can compromise, develop a plan for the future, and work together to make the program bigger and better.
We agree with Ryan and Lance...the one-year option is a good idea. That would allow both groups an attempt at the partnership. If it didn't work out they simply cut their losses. If it did work out, they could continue to partner in the future.
We agree with Jared in the fact that they should not partner with Minutement Marketing. The fact that Minutemen Marketing would be able to provide any money to help meet the $5,000 goal is a big reason why they should not partner with them. Also, I agree with the fact about the distraction from the actual event. These two facts alone would show that it is not worth it to partner with Minutemen Marketing.
Roxy and Kelsie AGREE with Dawnielle and Jessie! We feel that is a very beneficial way of looking at the situation. It is a good way for both sides to benefit in the long run and not technically turn down a sponsor or change the rules for them. Very good thinking you two!
I like the post by Ryan and Lance. Their options for both accepting the sponsorship and also denying the sponsorship are all realistic ideas. I believe that discounting the sponsorship would be a good idea, because the Minutemen group would benefit the event in other ways, such as added participants.
Kara and Kendra comment on Kelsie and Roxy's post:
They have made some good points however, we think they shouldn't be counted out completely because of the benefits they could bring to the program. We also disagree with the statement that it could become all about Minutemen, because of its successful history of being all about the basketball tournament, which is the main event.
Ryan and Lance Your gaining value with the partnership, your getting many more opportunities working with them. The event can gain a lot through the partnership with one another. Can expand and possibility to make larger revenue.
I disagree with Sam as I believe the GMC promotion could bring the focus away from the tournament and more toward the GMC promotion and in the end would not be beneficial to Haigis Hoopla. Also the article did not say that Minutemen would charge money for people to take part in the promotion so unless Haigis is selling concessions and the increased people would be buying more concessions I am not sure how it would bring in any more money for Haigis. Tyler Harrison Jordan Matthews
Kendra and Kara, I would agree that your idea is along the lines of my second feelings toward the situation. However, take into account that you will typically end up in a situation, considering their national affiliation with a major corporation, that they will be hard-pressed to obtain more funding, and would most likely be unable to provide any kind of substantial benefit for at least a few years, until they have proven that partnering with Haigis Hoops is beneficial.
I disagree with Sam. It is possible that the benfits could outweigh the amount of money Haigis is looking for, it is just impossible to be able to tell. I see that as a very big risk for Haigis to take considering their goals. I believe it is something that Haigis could try once they exceed there monetary goals, but to count on the partnership to generate more income isn't a safe business decision in my opinion.
In regards to Roxy and Kelsie's post, i don't think the underlining problem is the risk as much as it is unbeneficial. The minuteman are not offereing anything tangible, all they are offering is 23 students, desktop publishing skills, and a video production cabibility. The Haigis Event has been growing every year without the help of Minuteman and would their service be worth $2500, when in reality they are not giving them anything in return.
I disagree with Sam’s post. I think Minuteman Marketing is taking advantage of Hagis Hoopla's main client base that they have already worked to grow. The Minutemen Marketing team is asking to be a special exception and most of the benefits for them and not Hagis Hoopla due to the Minutemen’s lack of finical support. The Minutemen just want to have a new market to target with little finical commitments. The Hagis Hoopla does not need to take their event to the way of the Minutemen marketing team, they have been successful before without it.
I disagree with sam. I think that minutemen marketing is not offering anything to hagias hoopla. everything they are offering is based on speculation. They dont offer anything that will help the hagia hoopla
I agree with Sam. Even though the sponsorship amount that is offered isn't enough, the elements in total could and most likely will bring in some money. You have to promote the crap out of it to bring in the money, but it can be done. The different types of contest and games that will attract more participants to compete and play in the tournament.
If I was part of the Haigis Hoopla crew, I wouldn't partner with Minuteman Marketing. The system that they have set up requires sponsorhip partners to provide 3 things to the event: spectators, cash sponsorships, and in-kind sponsorships. Minuteman Marketing was open with the fact that they would be unable to provide little to no cash sponsorships. This alone tells me that this is an incompatible match. This type of event is not one that Minuteman Marketing should be targeting; events that are small in scale and require assistance marketing would be a much better fit. For Haigis, this doesn't work either. They charge every partner $2,500 to be a part of the program, and it doesn't make sense to change that for what will most likely be a marginal sponsor that has the admitted risk of potentially drawing people away from the tournament.
ReplyDeleteWe believe that Haigis Hoopla crew should not partner with Minutemen Marketing. The reasons we say this is because one of Mike Perez's main goals was to exceed the usual $5,000 donation to the scholarship fund. Minutemen Marketing would not provide any money to meet that goal. Also, Minutemen Marketing doesn't guarantee Haigis any extra money value. Also, the GMC even could distract people from the actual even that is taking place and that had become such a hit. Even though they would have some good resources to offer to Haigis, in the end its not enough for the risks involved.
ReplyDeleteDan Swenson and Jared Olson
I would not partner with Minutemen Marketing. I agree with Cameron. The only thing that Minutemen Marketing would provide would be the GMC promotion which in fact could draw spectators away from the tournament and make it more about the promotion then the actual basketball. This sponsor would not be bringing the same thing to the table as the other sponsors and they would be paying less for a smaller contribution.
ReplyDeleteTyler Harrison
Jordan Matthews
Ryan and Lance
ReplyDeleteOptions are:
1.Keeping the Haigis Hoopla independent from Minutemen Marketing.
2. Accept the "AS IS" form of agreement allowing Minutemen Marketing a discount on sponsorship.
3.Stay the same as previous year's hoping for a rebound in sponsorship revenue.
4. A one year trial using the Marketing firm and see if things improve and meet standards.
We think that they should try a one year agreement with Minutemen Marketing and see if it has a positive impact and there changes help increase Haigis Hoopla's sponsorships.
Ben and Tyler
ReplyDeleteWe feel that they should not partner with Minutemen Marketing because their profits would not be as big because of the high spending on hiring. Also, there is no actual value of the amount that Minutemen Marketing could bring. It is stated in the article that there are an eaual amount of downsides as positives when partnering with them. One of them being that they would need Minutemen Marketing to commit some of their risources to help Haigis. However, this is a problem because Minutmen Marketing only had $2,500 to spend on all of their marketing. Lastly partnering could hurt their position in the local marketplace.
We think Haigis should not parnter with Minutemen Marketing...yet. Because we the Hoopla's have already done the majority of the work for the event, it would be difficult to modify the event so close to the date. The benefits that Haigis Hooplas would receive are not enough...they are looking for cash donations, and Minutemen Marketing cannot provide much of a donation. Although we think there would be benefits to partnering with increased attendance...We feel it would be best to partner for the following year. This option would allow Minutemen Marketing to raise money to be donated to Haigis Hooplas event. Waiting to partner until the following year would benefit both groups in the long run.
ReplyDeleteDawnielle and Jessie
Roxy and Kelsie say NO!
ReplyDeleteIt is too big of a risk for Haigis to take being as how they are under pressure already financially. Without the guarantee from Minuteman Marketing of its value to the tournament, it just isn't worth it. Like they said in the article there is a risk that the event could become all about Minuteman rather than the basketball tournament that they worked on for four years to make it what it is today. To change their requirements could hurt future possible sponsorships if they found out. Everyone would want that treatment.
I think that the Haigas group should definitely partner with Minutemen Marketing. Although, they cannot offer the necessary funding of $2,500, the benefits and attractions they will bring to the event will most likely outweigh the $2,500. The possible truck giveaway along with other shooting contests will attract more participants which in turn may bring in more money than usual sponsors pay to begin with. I think the event will be advertised more successfully and also a change in an event may be a positive and could bring in a new group of participants.
ReplyDeleteKendra and Kara:
ReplyDeleteWe think that the Haigis Hoopla shouldn't allow Minutemen Marketing to partner this year, but instead join early next year and help out with the planning and getting donations and sponsors, etc. Reasoning behind this is because Minutemen Marketing is unable to provide a cash contribution for the sponsorship opportunity but one of their goals is to increase spectatorship and Minutemen Marketing will help increase that. This is why we suggest not counting them out completely but instead give them a year to maybe come up with a cash sponsorship, which Haigis Hoopla needs most.
We agree with Tyler and Jordan. We basically said the same thing in our argument and that is why we believe wouldn't partner with Minutemen Marketing. The positives don't outweigh the potential negatives.
ReplyDeleteJared Olson and Dan Swenson
We believe that having Minuteman Marketing as a sponsor would not be very beneficial for the Haigis Hoopla group. We think this because Minuteman is not offering any tangible items. They are not giving cash or items that the Hoopla group can actually count as a contribution. What they are giving is completely unknown. They do not know if having them as a partner will help their event, or taint an already great event. Also, it appears that the two partners target markets are not the same. We think that they would not be bringing in the same type of people for their event and it is more possible that Minuteman would be mooching off of Haigis' customers more than Haigis would take from Minuteman.
ReplyDeleteMark Schoppe
Matt Brausen
Jason Voigt
Eric Mareck
I firmly disagree with wootthedragonninja's post. This is a great opportunity. Just because Minuteman Marketing doesn't have the money now doesn't mean that they can't make a deal. If Haigis Hoops wanted, they could give Minuteman Marketing a bye on the $2,500 and make it work, with the agreement that Minuteman Marketing become a bigger part of the program in future years, and require them to pay the money every year hereafter. This way, both sides can compromise, develop a plan for the future, and work together to make the program bigger and better.
ReplyDeleteWe agree with Ryan and Lance...the one-year option is a good idea. That would allow both groups an attempt at the partnership. If it didn't work out they simply cut their losses. If it did work out, they could continue to partner in the future.
ReplyDeleteDawnielle and Jessie
Ben and Tyler
ReplyDeleteWe agree with Jared in the fact that they should not partner with Minutement Marketing. The fact that Minutemen Marketing would be able to provide any money to help meet the $5,000 goal is a big reason why they should not partner with them. Also, I agree with the fact about the distraction from the actual event. These two facts alone would show that it is not worth it to partner with Minutemen Marketing.
Roxy and Kelsie AGREE with Dawnielle and Jessie!
ReplyDeleteWe feel that is a very beneficial way of looking at the situation. It is a good way for both sides to benefit in the long run and not technically turn down a sponsor or change the rules for them. Very good thinking you two!
I like the post by Ryan and Lance. Their options for both accepting the sponsorship and also denying the sponsorship are all realistic ideas. I believe that discounting the sponsorship would be a good idea, because the Minutemen group would benefit the event in other ways, such as added participants.
ReplyDeleteKara and Kendra comment on Kelsie and Roxy's post:
ReplyDeleteThey have made some good points however, we think they shouldn't be counted out completely because of the benefits they could bring to the program. We also disagree with the statement that it could become all about Minutemen, because of its successful history of being all about the basketball tournament, which is the main event.
Ryan and Lance
ReplyDeleteYour gaining value with the partnership, your getting many more opportunities working with them. The event can gain a lot through the partnership with one another. Can expand and possibility to make larger revenue.
I disagree with Sam as I believe the GMC promotion could bring the focus away from the tournament and more toward the GMC promotion and in the end would not be beneficial to Haigis Hoopla. Also the article did not say that Minutemen would charge money for people to take part in the promotion so unless Haigis is selling concessions and the increased people would be buying more concessions I am not sure how it would bring in any more money for Haigis.
ReplyDeleteTyler Harrison
Jordan Matthews
Kendra and Kara, I would agree that your idea is along the lines of my second feelings toward the situation. However, take into account that you will typically end up in a situation, considering their national affiliation with a major corporation, that they will be hard-pressed to obtain more funding, and would most likely be unable to provide any kind of substantial benefit for at least a few years, until they have proven that partnering with Haigis Hoops is beneficial.
ReplyDeleteI disagree with Sam. It is possible that the benfits could outweigh the amount of money Haigis is looking for, it is just impossible to be able to tell. I see that as a very big risk for Haigis to take considering their goals. I believe it is something that Haigis could try once they exceed there monetary goals, but to count on the partnership to generate more income isn't a safe business decision in my opinion.
ReplyDeleteSounds good wootthedragonninja.
ReplyDeleteIn regards to Roxy and Kelsie's post, i don't think the underlining problem is the risk as much as it is unbeneficial. The minuteman are not offereing anything tangible, all they are offering is 23 students, desktop publishing skills, and a video production cabibility. The Haigis Event has been growing every year without the help of Minuteman and would their service be worth $2500, when in reality they are not giving them anything in return.
ReplyDeleteI disagree with Sam’s post. I think Minuteman Marketing is taking advantage of Hagis Hoopla's main client base that they have already worked to grow. The Minutemen Marketing team is asking to be a special exception and most of the benefits for them and not Hagis Hoopla due to the Minutemen’s lack of finical support. The Minutemen just want to have a new market to target with little finical commitments. The Hagis Hoopla does not need to take their event to the way of the Minutemen marketing team, they have been successful before without it.
ReplyDeleteEric Mareck
I disagree with sam. I think that minutemen marketing is not offering anything to hagias hoopla. everything they are offering is based on speculation. They dont offer anything that will help the hagia hoopla
ReplyDeleteI agree with Sam. Even though the sponsorship amount that is offered isn't enough, the elements in total could and most likely will bring in some money. You have to promote the crap out of it to bring in the money, but it can be done. The different types of contest and games that will attract more participants to compete and play in the tournament.
ReplyDelete一棵樹除非在春天開了花，否則難望在秋天結果。.......... .......... .......... .......... .......... ..........
ReplyDelete